MCDONALD'S - Burger Menu Takeover

Every day, 131 million people use the Internet’s Hamburger Menu mobile nav icon. But if it’s called a “Hamburger Menu,” shouldn’t you be able to get an ACTUAL hamburger from it? Yes, you should. And what better way to celebrate than its inventor’s birthday?

Press
AdAge, Muse by Clio

Awards
ADDY - Best of // Online Interactive // Silver // Online // Apps, Games and Virtual Reality // Tools & Utilities ADDY // Silver // Cross-Platform // Online/Interactive Campaign ADDY // Silver // EOA // Digital Creative Technology // Mobile Interaction Cannes // Shortlist // Mobile // Targeted

Creds
ECD(s): Mark Scholler & Chris Moreira
ACD(s): Jeff Barry (CW), Jon Leachman & Jon Pliego (ADs)
Sr. Team: Georgia Taylor (AD) & Sarah Dembowski (CW)

Case Study

FROM REDDIT WITH <3

And as for McDonald’s first AMA in the history of the brand—for once—Redditors had some pretty nice things to say.