The Coffee Bean & Tea Leaf

Millions of people love coffee. Millions of others love tea. Some even love both. So how do you introduce a new drink nobody's ever heard of into their routine? By playing off the name in a fun, whimsical manner. That's how we introduced the ice blended tea Granita to southern California.

Results:
What was to be a promotional drink became a permanent fixture on The Coffee Bean & Tea Leaf menu!

Social Promo Video-Ita

Instagram/Facebook UGC Rhyme-itas

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#iNeedaGranita Sample Truck-ita

Fans submitted their "Ita" rhyme-itas for digital coupons towards a Tea Granita and a chance to win a meet and greet with renowned electronic DJ, Zedd.

Sample Truck Rhyme-ita Video-ita

Sample Truck Rhym-ita Video-ita from Jeff Barry on Vimeo.