McDonald’s “big mac hero”

How do you help fans fall back in love with one of the most iconic and nostalgic burgers out there? By creating a classic to match: a throwback 8-bit game to be specific.

Awards
FWA - Site of the Day

Creds
ECD(s): Chris Moreira (AD) & Mark Scholler (CW)
ACD(s): Jon Leachman (AD), Jeff Barry (CW)
Sr. Creatives: Kurt Monette (CW), Sarah Uchison (CW), Emily Walton (AD)

Customers/players could unlock the game via exclusive SnapCodes that were only available on McDonald's cups.

Packaging/Direct Mail

But why stop at a McDonald’s game, when you can create an entertainment system? So that’s what we did, kind of. We sent an invitation to our biggest fans and big name gamers along with a care package reminiscent of old school entertainment system favorites.